For years my friend Johanna has been pushing me and bugging me and mostly been telling me nicely: yves you should set up a mailing list.
And every time I was convinced, I ended up creating another interactive mailing list to discuss topics I like. Because I preferred interaction over a one way mailing list. Over the years I created these discussion lists.
Until some time ago, leanpub – my favourite publishing tool- decided to no longer support their mailing feature and integrated mailchimp instead.
And thus I created my first real mailinglist and integrated that with the books I was selling.